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Overview - Product rebrand
I worked with a local brewery to redesign their packaging. They were operating with a design that one of the owners originally developed and wanted to rebrand. I developed multiple comps for their review based on parameters that were provided to me. We iterated on the comps until we had a final design that everyone liked. That was then translated to the other types of beer packaging, so that everything had the new look.
Below is an example of the original packaging for the Blur Hefeweizen.
Devil's Envy
The Devil's Envy beer was a seasonal varietal for the winter. There was some foiling used on the label to get the iridescent silver.
Hop Overboard
This was the redesigned packaging for the Hop Overboard 6-pack.
Distribution
The packaging is in distribution during the winter months and appears at local liquor and grocery stores.
